A product leader continually develops new and unique products and services that have an emotional and rational surplus value for clients. A good example of a product leader is the 'Wegenwacht': no worries on the road, thanks to unique assistance when in trouble with the car - inventive repair on the spot.

Culture definition:
- creative
- inventive
- flexible
- independent

Other examples of Product Leadership:
BMW, Nokia, Microsoft, Ebay.com, SAP